STILL SINKING: MSNBC’s Primetime Lineup Worst January EVER 

 

Things are going from bad to worse over at MSNBC.

As the Gateway Pundit and others have reported, MSNBC suffered a massive ratings crash after the election and has still not recovered. The network’s primetime lineup just posted their worst January ever in the most important demographic.

Things are so bad that the network cut Rachel Maddow’s pay and brought her back on the air five nights a week (she had been working only one). Having Rachel back on through the week does not appear to have helped. They’re still circling the drain.

MSNBC’s primetime lineup has worst January ever among demographic coveted by advertisers

MSNBC’s primetime lineup finished with its smallest January audience ever among the advertiser-coveted demographic of adults aged 25-54.

The news-heavy month featured an alleged terrorist ramming a truck through New Year’s revelers in New Orleans, shocking video of a Tesla Cybertruck exploding in front of Trump International Hotel Las Vegas, President Biden pardoning members of his family and political allies on his way out the door, President Trump’s inauguration, the fragile ceasefire between Hamas and Israel and other significant headlines as the Trump administration began with a flurry of executive orders.

Source: STILL SINKING: MSNBC’s Primetime Lineup Just Had Worst January EVER for Ratings in Key Demo | The Gateway Pundit | by Mike LaChance