June 4, 2025

NutraIngredients USA takes a tour of NOW’s facilities and an in-depth look at the company’s testing of supplements sold on Amazon that have uncovered serious quality issues over the last 6 years in an interview with CEO Jim Emme and VP of Global Sales and Marketing Dan Richard.

NOW tests various supplement brands sold on Amazon and finds many fail for potency and other quality issues.

In 2017, NOW started its award-winning industry self-policing program of testing unfamiliar brands found on Amazon. The program tests high-value products sold by emerging brands on Amazon at both internal and external labs, evaluating the results compared to label claims.

The goal is to provide consumers with knowledge on quality and testing of supplements so they can make informed purchases. When buying supplements for health and wellness, you should feel confident that what’s on the label is in the bottle, which is why NOW heavily invests in in-house testing labs and third-party testing and certifications to ensure customers of quality.

NOW Supplements Review | Are NOW Supplements Good | Amazon Fakes

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