June 23, 2025

In a stunning shake-up at the heart of Europe’s luxury elite, Gianfranco D’Attis is abruptly stepping down as CEO of Prada’s flagship brand, marking yet another high-profile exit amid growing turmoil in the fashion world. Prada claims the split was a “mutual agreement,” but the timing—just days after other seismic leadership overhauls at Gucci, Dior, Balenciaga, and more—points to a deeper unraveling in the opulent yet fragile empire of global luxury. As inflation bites and everyday consumers recoil from astronomical price tags, iconic houses are frantically gambling on fresh blood and radical reinventions to stay relevant. With Andrea Guerra, Prada Group’s CEO, hurriedly assuming interim control, the question is clear: can these storied brands survive the very chaos they’ve sown at the top?

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