April 9, 2026

Camera maker GoPro announced a 145 person layoff, roughly 23 percent of its global headcount, on Tuesday, as part of a company-wide restructuring plan to cut operating costs and increase operating leverage.

The layoffs will begin this quarter and are expected to finish by the end of 2026.

The San Mateo-based company said one-time termination benefits to laid-off employees will cost it $11.5 million to $15.5 million—around $1.5 million in the second quarter, $5.5 million to $8.5 million in the third quarter, and $4.5 million to $5.5 million in the third quarter.

GoPro is slashing 145 jobs — roughly 23% of its global workforce — as the once-hot camera maker scrambles to cut costs and steady a business battered by years of decline. The San Mateo company says the restructuring will run through 2026, but the pain is immediate: stock sank to 74 cents a share after the announcement, down nearly 94% from five years ago, while revenue fell 21.5% for the year and EBITDA has stayed negative for three straight years. With tariffs, layoffs, and a fresh product push all colliding at once, GoPro is fighting to prove it still has a future.

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