Billion-Dollar Deal: e.l.f. Swallows Hailey’s Rhode
E.l.f. Beauty has acquired Hailey Bieber’s skincare brand, Rhode, in a $1 billion deal. The purchase includes $800 million in cash and stock, with an additional $200 million earnout based on Rhode’s growth over the next three years.
Rhode, launched in 2022, has quickly become a major player in the beauty industry, generating $212 million in net sales in the past year. The brand is set to expand into Sephora stores across North America and the U.K. later this year.
Hailey Bieber will continue as Rhode’s Chief Creative Officer and Head of Innovation, overseeing product development and marketing. The acquisition strengthens E.l.f. Beauty’s presence in prestige skincare, following its 2023 purchase of Naturium for $355 million.
Source: e.l.f. Beauty buys Hailey Bieber’s Rhode skin-care brand for $1 billion
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Today’s Birthday
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Chester Burton "Chet" Atkins, Mister Guitar (1924)June 20, 2026
Atkins got his first guitar by making a trade with his brother, and it was arguably the best deal he ever made. Although he struggled with shyness and suffered from severe asthma—he had to sleep sitting up and often fell asleep still holding his guitar—he became an accomplished guitarist and went on to release several hit records, develop a signature line of guitars, and help create country music's "Nashville sound." What did "Mr. Guitar," as he came to be known, trade to get that first guitar?
Atkins got his first guitar by making a trade with his brother, and it was arguably the best deal he ever made. Although he struggled with shyness and suffered from severe asthma—he had to sleep sitting up and often fell asleep still holding his guitar—he became an accomplished guitarist and went on to release several hit records, develop a signature line of guitars, and help create country music's "Nashville sound." What did "Mr. Guitar," as he came to be known, trade to get that first guitar?Today’s Holiday
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West Virginia DayJune 20, 2026
West Virginia Day is a state holiday in West Virginia to celebrate its joining the Union in 1863 as the 35th state. The creation of the state was a result of the Civil War. The settlers of western Virginia defied the state's vote to secede from the Union, and on June 20 West Virginia formally entered the Union as an anti-slave state. The day is marked with ceremonies at the state capitol in Charleston and at the West Virginia Independence Hall in Wheeling. It was there that the conventions were held to declare West Virginia's independence from Virginia.
West Virginia Day is a state holiday in ARTICLE OF THE DAY
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Black TeaJune 20, 2026
Excluding water, tea is the most widely consumed drink on the planet, drunk either hot or cold by half the world's population. The vast majority of tea sold in the West is black tea, made from fermented leaves of the Camellia sinensis plant. Generally stronger in flavor and more caffeinated than the green and oolong varieties, black tea retains its flavor for several years and has long been an article of trade, serving as a form of currency into the 19th century in what countries?
Excluding water, tea is the most widely consumed drink on the planet, drunk either hot or cold by half the world's population. The vast majority of tea sold in the West is black tea, made from fermented leaves of the Camellia sinensis plant. Generally stronger in flavor and more caffeinated than the green and oolong varieties, black tea retains its flavor for several years and has long been an article of trade, serving as a form of currency into the 19th century in what countries?
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